Sustainable Tourism Strategy

Vision

In 2010, the Forest of Bowland will be distinguished by the way in which visitors’ enjoyment, understanding and appreciation of the special qualities of the Area of Outstanding Natural Beauty are making a positive contribution to the economic and social well-being of those who live and work there. The Forest of Bowland AONB will be regarded as a beacon for its leadership of the successful management and promotion of sustainable tourism in partnership with others.

Aims

1. For all those involved with tourism in and around the Forest of Bowland AONB to be engaged with its development and management.

2. For the Forest of Bowland AONB to be recognised as a sustainable tourism destination, promoted in partnership by all those involved with tourism service delivery in the wider area.

3. For experiences of the highest quality to exceed visitor expectations.

4. For visitor products to enable discovery and exploration of the special qualities of the AONB.

5. For people to develop a greater understanding of, and respect for, the natural, cultural and built environment of the AONB.

6. For the natural, cultural and historic environment of the Forest of Bowland to be protected and enhanced, strengthening support for this wherever possible through tourism.

7. For the performance of the local tourism economy to improve, identifying new opportunities for tourism to deliver economic benefit.

8. For good quality visitor information to be readily available in and around the area.

9. For tourism to support the quality of life of local communities, with opportunities for them to play a special part in the creation and delivery of tourism experiences and visitor services.

10. For the movement of visitors to have the least possible adverse impact on communities and the environment.

11. For decisions to be well informed by accurate and current data.

You can download the entire Sustainable Tourism Strategy (PDF, 1,314kb) in PDF format.

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